A website directly represents your company and, by extension, the people and values behind it. A clear and well-designed website will promote your company and help you sell your products or services.
Website audit checklist
1) Is the design of my website responsive?
2) Does my website load in less than three seconds?
3) How does my logo look on various devices?
The first thing you need to do is make sure that your website is up and running. It would help if you kept an eye on the following aspects of your website:
1. Technical issues like operating system compatibility, website speed, plugin errors
2. Content quality
3. User-friendliness
4. Calls-to-action (CTAs) that are not working properly
5. Security issues like outdated SSL certificates or malware attacks on your website
6. Website content relevance for users’ queries and interests
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A website audit is a way to identify and fix glaring issues that may not be apparent on the surface. It is a process that provides you with a better understanding of your website and prioritises your work.
Website audits can help businesses to:
– Identify technical challenges – Understand what audiences they are targeting and how they are targeting them – Discover content gaps or missing pages – Gain insight into their web analytics data
The checklist for conducting an audit includes:
– Website overview, including its purpose and what can be found on it – Audience discovery and engagement analysis – Analytics review – Usability review.
Every website needs to be audited at least once a month to ensure that they are running optimally and not affecting the business growth.
Some of the critical elements that website audit should include are:
– Website loading speed
– Quality score on search engine result page (SERP)
– Domain authority, page authority, social media following, etc.
– Hacked or Spam sites
A business owner needs to check these aspects before starting their Digital Marketing journey.