The personal care industry is on the rise, with ecommerce and brick-and-mortar businesses of all types growing at exponential rates. This means that competition will be fierce, so you need to give your brand every advantage to ensure you’re making sales and keeping customers happy. That’s where Facebook marketing comes in! With these five tips for Facebook marketing success, you can drive traffic to your website and keep them coming back for more! Know more about Facebook Ads
The 1st Reason: Advertising Potential
Ecommerce brands that sell personal care products need Facebook advertising. Not only is social media marketing an excellent opportunity to reach new customers, but it also provides the possibility of additional revenue with Facebook ads. The ability to add a conversion form to your Facebook page and pay for ads based on conversions will allow you to see how effective your campaigns are at converting people into buyers, and you can tweak them until they work as desired. What’s more, most personal care brands would be wise to run their ads during women’s product sales events like Mother’s Day or Valentine’s Day so they get maximum exposure in front of the appropriate demographic. Social media marketing doesn’t have to be expensive – some brands simply ask their customers to share content or invite friends. Finally, companies should always create video content because Facebook videos get 6X more organic views than any other kind of post.
The 2nd Reason: Engaging with Customers
The gap that exists in promoting personal care ecommerce brands in India is the lack of engagement with customers. This can be addressed by getting personal and creating quality content. For example, every Tuesday, Dove Men+Care share what it means to be a modern dad, encouraging people to share their favourite fatherhood moments. Dove’s content is well-produced, personalized, and curated for its target audience—the result? A strong emotional connection between Dove Men+Care and its consumers. Beyond just showing off new products or launching promotions, this video encourages fathers to share their lives and experience as dads on social media. With more than 300 million monthly active users on Facebook alone, this could make all the difference for your personal care brand’s success. Creating meaningful conversations with followers through stories like these are just one way your brand can benefit from investing time into developing a strategy around this powerful social media platform.
The 3rd Reason: Boosts SEO
The need for SEO is huge for personal care brands. Google ranks websites based on their quality and relevance to the topic of the website. The more content you have that is related to your brand and keywords, the higher you’ll rank in search engine results pages (SERPs). For example, if someone searches organic tampons on Google, the first few results are going to be websites that focus on organic tampons. If you’re ranked as number one on page one, then you will likely receive an influx of traffic from those who search for organic tampons. If your site is not optimized for organic tampons, then your site will not be found on the first page at all. That’s why it’s crucial to invest in a professional seo strategy for personal care ecommerce brands. We recommend our best practices for getting started with seo:
-Add structured data markup -Optimize images -Create rich snippets -Create meta descriptions In order to rank highly in SERPs, make sure that your site has a proper title tag, meta description and image tags on every single page. Every time someone adds an image or piece of media content onto a webpage, there needs to be some sort of text associated with it so crawlers know what’s there. Otherwise they won’t index them properly and users won’t see them when searching for information about your product or service.
The 4th Reason: Customer Service
Your customers are on social media, and they have questions. With all the ways that people get their information these days, and with so many people being active on social media every day, it’s easy to forget that your customers are there too. This can be especially true for brands in the personal care industry. Whether your goal is to sell product or provide customer service, you need to be on social media if you want to connect with your customers.
You might be thinking But I don’t know how! or I’m not really sure where to start! The good news is that it doesn’t have to be hard or complicated—and it doesn’t need to cost anything either! One of the simplest things you can do to start connecting with your potential and current customers is post a question like this one: What are some of your beauty goals? If it feels overwhelming, break up your posts into categories (customer service, product announcements) and then make lists of related topics. For example: – Product Announcements: new products, discounts, special offers
– Customer Service: How-To Guides, FAQs
– Beauty Goals: what does ‘beautiful’ mean to you?
The 5th Reason: Improves Sales
Facebook advertising helps to increase sales of personal care ecommerce products in a variety of ways. Facebook advertisements can target specific audiences with the help of Facebook’s powerful targeting options, which means that you are able to find your perfect customer and advertise directly to them. Additionally, Facebook ads allows for conversion tracking, so you are able to see how many people have clicked on your ad and then subsequently purchased from your store. Finally, Facebook advertising is affordable and easy to set up – making it easy for even small businesses to increase their sales through social media. A lot of brands have already taken advantage of this opportunity; by investing in their Facebook marketing strategy, they are now reaping the benefits! The 5th Reason Why Your Personal Care Brand Needs a Facebook Marketing Strategy: Improves Sales Facebook advertising helps to increase sales of personal care ecommerce products in a variety of ways. Facebook advertisements can target specific audiences with the help of Facebook’s powerful targeting options, which means that you are able to find your perfect customer and advertise directly to them. Additionally, Facebook ads allows for conversion tracking, so you are able to see how many people have clicked on your ad and then subsequently purchased from your store. Finally, Facebook advertising is affordable and easy to set up – making it easy for even small businesses to increase their sales through social media. A lot of brands have already taken advantage of this opportunity; by investing in their Facebook marketing strategy, they are now reaping the benefits! Contact us to know more
The need for Facebook marketing for personal care ecommerce brands is clear. With the majority of Indians using Facebook, it’s time to start focusing on this channel. The best place to start is by mapping out a plan with your marketing team. Once that’s complete, you’ll be able to set the right goals and measure the success of your efforts. Social media management tools can help make these tasks easier for marketers.
What do you think? Are Facebook marketing strategies needed for personal care ecommerce brands? Let us know in the comments below!